Mexican hospitality major Grupo Real Turismo has chosen to expand
its partnership with eRevMax to centrally manage online distribution for 9
additional properties taking the total to 38. The group found RTConnect to be the perfect 2-way connectivity solution
between its property management system and online sales channels to increase
online visibility and revenue.
Headquartered in Mexico City, Grupo Real Turismo has 40 properties
across 27 locations in Mexico, totalling over 6,885 rooms. The group, which
operates three brands, receive 3 million guests annually. To ensure the group’s
visibility is maximised across multiple sales channels, the revenue management
team relies heavily upon the strong connectivity and secure updates offered by
eRevMax through its ISO and PCI certified solutions.
“Our synergy with
eRevMax has been wonderful. RTConnect’s expansive channel network gives us
direct access to new, important source markets, and greater visibility in
existing ones, to significantly lower our cost of acquiring guests. Our entire
distribution process is centralized thus making it easier to monitor how we are
performing against targets and manage accordingly. Secure channel connections and
immediate updates help us implement strategic decisions instantly thus helping
maximise group revenue effectively,”
said MarÃa Sandoval, Gerente
E-commerce, GRUPO REAL TURISMO.
“Being trusted by
a prestigious hospitality company like Grupo Real Turismo is a testament to
eRevMax’s strong focus on product innovation and seamless distribution
connectivity. The significant improvement in their operational efficiency through
RTConnect prompted the revenue management team to implement it in 9 additional
properties, further centralising their sales and distribution efforts to
optimize costs and increase booking revenue through eRevMax,” said Julian Lindt, Regional Sales Director – Mexico, eRevMax.