Friday, May 25, 2018

Updates to eRevMax's Privacy Policy

At eRevMax, security is at the core of everything we do. eRevMax is committed to protecting the confidentiality and integrity of personal information that it comes across in conducting its business. Our Privacy Policy governs the manner in which eRevMax collects, uses and maintains information collected from various sources.


With the advent of General Data Protection Regulation (GDPR), businesses now have new obligations regarding the processing of EU citizens’ personal identifiable information. eRevMax and each of its associate companies that may from time to time handle personal information collected from individuals located within European Union member countries comply with the EU-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, onward transfer and retention of personal information from European Union member countries.

We have updated our Privacy Policy to include reference to the eRevMax EU US GDPR Privacy Shield Policy.

To view the updated Privacy Policy and the eRevMax EU US GDPR Privacy Shield Policy click the links below.

https://www.erevmax.com/ratetiger/privacy-policy-terms-use.html
https://www.erevmax.com/ratetiger/privacy-shield-policy.html

If you have any questions regarding our privacy policy, or if you wish to amend, or confirm that eRevMax has personal data relating to you, or if you wish to correct or delete your Personal Information if it is inaccurate, please notify us at dataprivacy@erevmax.com.


We appreciate your business and continued support!

The Week, That Was - May 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!



Looking to optimize your online revenue and profits? JOIN THIS WEBINAR
Leverage advanced distribution insights and manage distribution and revenue strategies from one unified platform. Attend the webinar to know how you can get action-oriented data analytics to improve your daily workflow – Register Today

http://go.fornova.com/distribution-intelligence-meets-hospitality-os-ukna

New Launch - "The Hotelier’s Tech Stack Guide"
TrustYou has published an ebook to help hotels get insights into the most impactful hotel technologies, broken down by guest journey stage: search and booking, on-site, and post-stay phase. In this eBook, you will learn about how technology is automating and simplifying tasks; why technology is critical to attracting and retaining guests and the “good-to-have” technology extras that can take your hotel one step forward.

https://goo.gl/nZAXKw

How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can't compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.

https://goo.gl/a6db6g

Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.

GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.

https://www.tnooz.com/article/gdpr-hotels-data-protection

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

Wednesday, May 23, 2018

Hotel Okura recommends RateTiger as the best Channel Manager

One of the most luxurious 5-star properties in Macau, Hotel Okura has endorsed RateTiger Channel Manager as the best-in-class online distribution solution. The hotel has been using the award-winning solution from eRevMax since 2011, for management of rates and availability across all connected online sales channels with great results.

Located next to Galaxy Macau, Okura Macau is a top-rated five-star accommodation with 488 rooms spreading over 25 floors.  A popular choice for luxury travellers from China and South Asia, the hotel has been leveraging RateTiger’s two-way XML connectivity with all leading regional and global channels thereby helping them expand their online reach - in sync with the hotel’s motto of “World Class, Asian Heart".

“RateTiger provides us with all the major channels including regional channels and wholesalers to efficiently distribute rates and inventory, which has resulted in improved occupancy and revenue.  The ‘real-time update’ of rates and availability happens in the true sense helping us stay ahead in an extremely competitive market like Macau,” said Phillip Lou, E Business Manager, Hotel Okura Macau.

“It’s a powerful tool for the ease of connectivity and making quick updates across all channels seamlessly. The detailed demand information ensures our selling strategies work more effectively. On top of that, the excellent support and training gives us the opportunity to comfortably use new product features and make the most of their innovative offerings. We consider RateTiger a reliable partner for all our connectivity needs,” concluded Phillip.

Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

Friday, May 18, 2018

The Week, That Was - May 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!


eRevMax Certified for GDPR Under EU-US Privacy Shield Framework
Hotel distribution connectivity leader eRevMax has announced that it has been certified for GDPR from the U.S. Department of Commerce for the EU-U.S. Privacy Shield Framework program. This certification assures that eRevMax solutions meet European Union’s General Data Protection Regulations (GDPR) for the transfer of personal data between the U.S. and EU.

https://goo.gl/xQu8cR

Expedia study reveals key trends in ‘booming’ bleisure travel sector
New research conducted by Expedia Group Media Solutions has found 60% of corporate travellers globally extend their trips to add some leisure activities. The study underlines the so-called ‘bleisure’ phenomenon that is seeing an increasing blending of business and leisure travel.

http://travolution.com/articles/107409/expedia-study-reveals-key-trends-in-booming-bleisure-travel-sector

How to use the Google ecosystem to get your hotel’s digital strategy on point
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. Find out how you can leverage Google solutions to optimize your digital strategy for better visibility.

https://www.hebsdigital.com/blog/google-ecosystem-article/

What Hotel Technology Decision Makers Need to Know About Cloud Solutions
For well over a decade, hospitality industry pundits predicted widespread cloud adoption by hotels and resorts. Only in recent years, however, have cloud-based models begun to disrupt the established lay of the land, migrating on a large scale basis from peripheral point solutions to the core property management system.

https://www.hospitalitynet.org/opinion/4088440.html

3 big ideas for 2018: Airbnb unstoppable, battle for TripAdvisor is over and new players start to reshape the industry
In an industry as large and significant as travel, even minor changes to the digital hierarchy can have major ramifications. Yet, far more exciting are the type of major changes that can shake the foundations of the sector. SimilarWeb recently produced the annual analysis of the travel industry – Travel Trends & Insights Report for 2018 – and here are three of the biggest trends it identifies – click the link to read further.

https://www.tnooz.com/article/similarweb-airbnb-tripadvisor-new-players/

Cvent Unveils 2018 Lists of Top Meeting Hotels in the U.S., Europe, Middle East and Africa, and Asia Pacific
Cvent, Inc. a market leader in meetings, events, and hospitality technology, today released its annual lists of Top Meeting Hotels for meetings and events worldwide. Top venues are sorted geographically, and rankings are based on each hotel’s group business performance. The list was compiled by analyzing meeting and event booking activity through the Cvent Supplier Network, which sourced more than $14.7 billion and more than 40 million room nights in 2017, helping to support more than 715,000 events worldwide.

https://www.businesswire.com/news/home/20180515005298/en/Cvent-Unveils-2018-Lists-Top-Meeting-Hotels


Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ


Thanks and have a good day!

Thursday, May 17, 2018

eRevMax Certified Under EU-US Privacy Shield Framework

Hotel distribution connectivity leader eRevMax has announced that it has been certified from the U.S. Department of Commerce for the EU-U.S. Privacy Shield Framework program. This certification assures that eRevMax solutions meet European Union’s General Data Protection Regulations (GDPR) for the transfer of personal data between the U.S. and EU.



eRevMax’s solutions, RateTiger and LiveOS are used by over 9000 hotels globally for distribution connectivity. The self-certification validates the company’s already impressive data security initiatives including ISO/IEC 27001:2013 and PCI DSS certifications.

“This certification is a testimony to eRevMax’s commitment in delivering the highest standard for privacy and security to global customers. Our customers are very important to us, so we want to assure them, and their customers, that their personal information is safeguarded and that we have the most updated and appropriate data privacy systems and processes in place,” said Udai Singh Solanki, CTO, eRevMax.

Designed by the U.S. Department of Commerce and European Commission, the EU-U.S. Privacy Shield Framework reflects the new requirements for foreign exchanges of personal data for commercial purposes replacing the previous Safe Harbor framework.  The new arrangement includes stronger data protection obligations for companies receiving personal data from the EU, effective protection and redressal for individuals, and annual joint review to monitor the implementation.

To join the voluntary Privacy Shield Framework, eRevMax self-certified to the U.S. Department of Commerce and publicly committed to comply with the framework’s requirements. The company completed a rigorous process to align numerous privacy policies with the new regulations before receiving its certification.

To read eRevMax’s privacy policy, click here. To view Bullhorn’s EU-U.S. Privacy Shield Framework certification, click here. For more information about the EU-U.S. Privacy Shield Framework, visit www.privacyshield.gov.

Friday, May 11, 2018

Hotels capitalize on the Royal Wedding

This month is set to be an exciting time for the UK hotel industry. And we are seeing a repeat of 2011. As it happened back then, Prince Harry and Megan Markle’s wedding announcement also led to huge surge in hotel prices in and around Windsor.

The rate shot up immediately after the announcement of the wedding date. Recent report by HotelsCombined suggests that hotel prices have trebled in Windsor. The mega event which is expected to bring some 100,000 domestic and international visitors – is undoubtedly the high point for the local hotel industry.

We did a quick hotel search for Windsor on Kayak for the third and fourth weekends in May. The same hotel which is quoting over £700 for a room during royal wedding is asking for £200 for the very next week! Dynamic pricing is clearly wreaking havoc!

 


It’s understood that during the time of high demand, prices will rise. The dynamics of hotel pricing has always been a classic case of offering the right rate at the right time to the right audience. With surge pricing becoming accepted by people, companies are combining real-time data, instant gratification and dynamic pricing – to make the most out of any situation.
Hoteliers in Windsor is following the ‘Uber’ model. Super high rates are applied with the expectations that people are desperate enough to book at any rate. Is the hotel industry justified in increasing the prices thinking it’s the time for the kill? 

The Royal Wedding of 2011 tells a different story. While millions flocked to see a commoner marrying the future prince, they opted out of staying overnight at hotels because of the high rates. In the end, the hotels had only themselves to blame for losing out on revenue and goodwill. 

Hotel pricing has always been a never-ending roulette for the revenue manager – balancing the high season vs low season, exorbitant rate vs customer loyalty, RevPAR vs Occupancy, and price optimization vs revenue optimization. Dynamic room pricing is a reflection of not only the customer demand, but what the customer perceives to be the value of your room.
 

Thanks to the competitive rate benchmarking tools available in the marketplace, most hotels now monitor real-time online rate performance and see how they can change their prices more frequently to increase revenue. Dynamic pricing along with real-time connectivity allows hotels to adjust rates constantly based on demand and supply. 

With rates getting more transparent, hotels are moving away from pricing only approach, and including availability, loyalty and personalization in their revenue management process. While there always is a provocation to maximize rates in a super-event like the royal wedding, there needs to be more strategy behind these rates to better align them with customer expectations, which in the long run, helps build strong brand loyalty. 

It is important for the visitors not to feel “ripped off’ as the peak period customers understand prices better and there instils a sense of loyalty. Even dynamic pricing can be transparent if the multiple factors behind the increased rate are clearly communicated. The key is to have a clear rate strategy in place based on demand as well as product to avoid extreme peaks and valleys. Past experience suggests that the peak in demand is usually for a short duration. 

If hotel rates fall by over 400% immediately after the peak rate, it shows the shoulder period is not covered. For the hotels, the biggest blunder could be to get too greedy and try to earn ‘quick bucks’ at the expense of long-term customer value and loyalty. 

The royal wedding in 2011 did not bring London hoteliers more guests or long-term returns. Rather, high value tourists and business travellers, wary of surge pricing and crowds, stayed away from the city during the period. There is a high chance 2018 would not be any different.

Learning from the past, hotels should use the event as an opportunity to showcase Britain to the world. UK is already the sixth most visited country in the world, and London is one of the most expensive cities for tourists. 

Analysts expect an influx of about £300 million to come from tourism as an effect of the royal wedding. Hotels can use this to build a legacy or compromise their tomorrow for a quick return today.

Friday, May 4, 2018

The Week, That Was - May 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!


5 Signs It's Time To Change Your Hotel Property Management System
Hotel property management system (PMS) is the beating heart of your hotel - responsible for streamlining operations, optimizing guest service and maximizing revenue. However, like most technology, it has a limited lifespan. As technology evolves, so will your property’s (and guest’s) unique needs and goals; resulting in the inevitable necessity to reevaluate your current PMS.

https://www.hotelnewsresource.com/article99628.html

Hotel OTTO Berlin recommends RateTiger for channel connectivity
Hotel OTTO, an upscale property in Berlin has recommended RateTiger Channel Manager for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using eRevMax’s award winning distribution solution, has improved its online exposure resulting in positive revenue and occupancy growth.

https://goo.gl/UJ1mm9

How hoteliers can win the upsell gamble with perfect timing
Through 80 DAYS Benchmark we know that the average conversion rate of a 4/5 star hotel website tends to be in the range of 0.4 – 2.0%, dependent on a variety of factors. We also know that a hotel booking engine typically converts at around 4%. Armed with this knowledge, hoteliers should simply upsell during the booking process – while their potential guest is a captive audience?

https://www.eighty-days.com/2018/how-hoteliers-can-win-the-upsell-gamble-with-perfect-timing/

Rimor by Expedia is a Chrome Extension That Will Inspire You to Travel
With the Rimor Chrome Extension, you can turn your blank new browser tabs into astounding images of destinations around the world. You can add favorite destinations, and later look back on them when it comes time to plan a trip.

https://beebom.com/rimor-by-expedia-chrome-travel-extension/

Hotels Have a Growing Guest Loyalty Problem … and They May Not Even Know It
The ability to inspire guest loyalty is, without a doubt, a valuable predictor of long-term success within the hospitality industry. Loyal guests bring recurring revenue, and positive reviews, feedback, and recommendations, inspiring a virtuous circle of reward.

https://www.hospitalitynet.org/opinion/4088226.html

How “Google My Business” can increase your hotel’s bookings
According to Search Engine Land, local Google reviews are on the rise, with an astounding 278% exponential increase in reviews for US local based businesses (from 2015 to 2016). In this context, managing your hotel’s reviews on Google becomes an important part of successfully managing your reputation and making your hotel visible in search.

http://www.trustyou.com/blog/hotel-tips/google-business-can-increase-hotels-bookings

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

Wednesday, May 2, 2018

Hotel OTTO Berlin recommends RateTiger for channel connectivity

Hotel OTTO, an upscale property in Berlin has recommended RateTiger Channel Manager for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using eRevMax’s award winning distribution solution, has improved its online exposure resulting in positive revenue and occupancy growth.

Centrally located, Hotel OTTO is a modern property with 46 rooms catering largely to business travellers. Since 2010, the revenue management team has been using RateTiger to update rates and availability across online sales channels. Following the suggestion from RateTiger’s Connectivity Advisor, the hotel added top OTAs from China and South East Asia in their distribution mix. This improved the hotel’s exposure in upcoming markets and brought a positive impact to their online business

“We have been using RateTiger for the last 8 years and are very satisfied with the services that totally match our needs. Thanks to the diversity of their distribution portfolio (OTA, Wholesalers etc), we can connect with bigger number of distribution partners and have experienced a steady growth in our online business.  Amongst all the products I have used in the market so far, RateTiger remains one of the most powerful and efficient,” said Mihai Cucu, Revenue & Operations Manager, Hotel OTTO.

“Providing hotels with stable connectivity have remained our priority for the last 17 years. We have developed our channel ecosystem for hotels to improve exposure and tap new markets.  We are committed to adding value to our customers, and this recommendation shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Alin Lazar, VP – Sales, Europe & Americas, eRevMax.

eRevMax offers strong connections with over 350 OTAs and 70 technology providers. The company provides channel management, business intelligence and connectivity solutions to hotels, groups and serviced apartment globally.

Friday, April 27, 2018

The Week, That Was - April 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!



Infographic: HospitalityUnited.Club releases Middle East Online Travel Trends at ATM
HospitalityUnited.Club, a consortium of travel technology companies, in partnership with RateTiger and LiveOS has published an infographic ebook titled ‘Middle East Travel Trends’ - highlighting key travel metrics and indicators in the region.

https://goo.gl/DBykeR

5 Technology Trends Shaping the Hotel and Travel Industry
2018 will be no different. The travel industry is looking brighter than ever with profound advances in interconnectivity, a unification of various channels to guide travel-goers through a cohesive funnel. We’re seeing smart attached to just about everything, luggage, entry mechanisms, convenience items as the internet of things spreads like wildfire, and we’re standing by as drones capture cinematic gold and redefine digital marketing.

http://hoteltechnologynews.com/2018/04/5-new-technology-trends-hotel-travel-industry/

Hotels Catch Up to OTA Best Practices with TrustYou’s Review Marketing Solutions
TrustYou, the world's largest guest feedback platform, unveiled impressive results proving the correlation between Review Marketing Solutions and increased revenue, in partnership with NH Hotels. The world-leading urban hotel operator, with almost 400 hotels in its portfolio, noted a considerable increase in the website traffic, conversions and ultimately, revenue, after mimicking OTA typical behavior through the TrustYou features.

https://www.hospitalitynet.org/news/4088111.html

Airbnb’s market share of U.S. lodging demand increasing at a decelerating rate
While Airbnb demand has grown rapidly during the past few years, analysts expect its demand growth will decelerate in the near term. Recent data provides strong evidence that this is already happening. Specifically, the pace of growth in room nights sold has declined over the course of the past year, even though demand is still growing significantly. We expect the pace of demand growth will continue to decelerate during the next few years.

https://goo.gl/uHzgJN

Personalised pricing: Right data instead of big data
In order to get into direct contact with their guests early in the booking process, hoteliers have to overcome the practice of commoditisation. The best way to take the focus off the price discussion is automatic pricing. According to a study by Accenture, 75 percent of consumers today place increasing value on personalised experiences and offers.

https://goo.gl/pzSqon

Microsoft’s travel manifesto
Microsoft engaged a dozen technology companies, supplier partners and like-minded travel buyers to join its team for a corporate travel innovation summit to map a vision of the corporate travel future.The manifesto asserts that the future of managed travel depends on providing the right traveler experience, not just for employee satisfaction purposes but also for the best operational efficiencies.
http://hotelmarketing.com/index.php/content/article/microsofts_travel_manifesto

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!